This page is Designed to help you SKIP the bullshit.

The internet is awash with new posts, tips, tricks, ideas and funding announcements that your "helpful" investor is waiting for the chance to send you ("not urgent - but let me know your thoughts on this when you have a chance..."). I don't like the idea of being that kind of investor.

You don't have a problem finding the startup insight du jour to read, so this page isn't going to help with that. Instead, this page is designed to be a timeless resource for you that is:

  1. Pull, not push (get what you want, when you want)
  2. Just in time (organized so that you can find what's relevant to you)
  3. Short (heavily curated so that each item is incredibly valuable)
     

TOPICS COVERED Below:

General Startup Advice

Marketing

  • Press & Influencers
  • Growth & User Acq.
  • Marketing Management

Hiring and Management

Managing Your Own Psychology

Fundraising

SaaS, Enterprise & Sales

General Startup Lessons

BD & Partnerships

Books



Press and Influencers

Getting the attention of your critical audience can be hard, here are some examples of how to make it work:

Growth & User Acquisition

Growth and customer/user acquisition are the life-blood of every startup.

There are several simple methods you can use to create and sustain a world-class growth engine. Here are some lessons from great practitioners on how: 

Marketing Management

Setting up an organization, hiring the right team, setting the right goals, and understanding how to analyze and report your progress are critical skills for any marketer. 

Here are some lessons from great marketers on how they manage this in their businesses:


Hiring and management

Paul English wrote about his process for hiring at Kayak. His method is ruthlessly efficient, unique, and clearly sends the message that hiring good people is important.
 

Kim Scott talks about general management and culture using examples from Dropbox, Apple, Google, Twitter, and Square.

Steve Newcomb prides himself on creating "cults" instead of teams. This essay has good advice and lessons from both Newcomb and other notable operators.


Yishan Wong wrote 5 essays about how to build and manage engineering teams based on his experience at Facebook.

Keith Rabois teaches a class on "how to operate," combining lessons from Square, PayPal, Slide, and LinkedIn into a series of rules you can learn from.


Naval Ravikant talks about building a team that ships. He lays out how to build a swat team that needs less managing.


Managing your own psychology

Ryan Holiday teaches how to use stoicism to improve your outlook on, and reactions to, life's hardest situations.

Further Reading: The Obstacle is the Way

Ben Horowitz's The Struggle describes the emotional challenges facing all entrepreneurs.

"The Struggle is not failure, but it causes failure. Especially if you are weak. Always if you are weak."

Ben Horowitz's The Most Difficult CEO Skill explains more academically why the CEO role is so hard.

He gives some ideas on how to manage your own psychology without ignoring the stress that can drive you to winning.

 


Fundraising

Naval Ravikant and Babak Nivi have written Venture Hacks - which is one of the most comprehensive collections written about venture capital financing. If you're raising for the first time, you should read everything in their archives.

Khosla Ventures on pitch decks – specifically pay attention to Khosla's point around highlighting the risks and contingencies.

Reid Hoffman did a great analysis of his Series B deck for LinkedIn. PitchEnvy did a nice job sharing Square's Series C deck, which is similarly good. Note that both of these have far more information than an earlier-stage company would – while you may not have clarity on the answers at your stage, you should have clarity around the critical questions.

Sequoia Capital also does a good job highlighting the key parts of a good business plan (see slide 3).


SaaS, Enterprise, and Sales

Jason Lempkin grew EchoSign through it's acquisition by Adobe and knows how to scale from $0 to $100M in annual sales for a SaaS business. He writes a blog called SaaStr, which contains lots of good learnings about SaaS and sales.


General Reflections and Lessons Earned


Business Development and Partnerships


Recommended Books



Tradecraft Videos

Here is a good playlist that you can use to replace your TV and cable subscription.

Remember, Don't confuse learning with executing!