This page is Designed to help you SKIP the bullshit.
The internet is awash with new posts, tips, tricks, ideas and funding announcements that your "helpful" investor is waiting for the chance to send you ("not urgent - but let me know your thoughts on this when you have a chance..."). I don't like the idea of being that kind of investor.
You don't have a problem finding the startup insight du jour to read, so this page isn't going to help with that. Instead, this page is designed to be a timeless resource for you that is:
- Pull, not push (get what you want, when you want)
- Just in time (organized so that you can find what's relevant to you)
- Short (heavily curated so that each item is incredibly valuable)
TOPICS COVERED Below:
General Startup Advice
- Press & Influencers
- Growth & User Acq.
- Marketing Management
Hiring and Management
Managing Your Own Psychology
SaaS, Enterprise & Sales
General Startup Lessons
BD & Partnerships
Setting up an organization, hiring the right team, setting the right goals, and understanding how to analyze and report your progress are critical skills for any marketer.
Here are some lessons from great marketers on how they manage this in their businesses:
Hiring and management
Managing your own psychology
Ben Horowitz's The Struggle describes the emotional challenges facing all entrepreneurs.
"The Struggle is not failure, but it causes failure. Especially if you are weak. Always if you are weak."
Ben Horowitz's The Most Difficult CEO Skill explains more academically why the CEO role is so hard.
He gives some ideas on how to manage your own psychology without ignoring the stress that can drive you to winning.
Naval Ravikant and Babak Nivi have written Venture Hacks - which is one of the most comprehensive collections written about venture capital financing. If you're raising for the first time, you should read everything in their archives.
Khosla Ventures on pitch decks – specifically pay attention to Khosla's point around highlighting the risks and contingencies.
Reid Hoffman did a great analysis of his Series B deck for LinkedIn. PitchEnvy did a nice job sharing Square's Series C deck, which is similarly good. Note that both of these have far more information than an earlier-stage company would – while you may not have clarity on the answers at your stage, you should have clarity around the critical questions.
Sequoia Capital also does a good job highlighting the key parts of a good business plan (see slide 3).
Here is a good playlist that you can use to replace your TV and cable subscription.
Remember, Don't confuse learning with executing!